Barnes & Noble’s Nook to challenge amazon white horse
“The books that help you the most are those which make you think the most.”
“Born night, Yes last night”,Barnes & Noble unveiled its e-reader Nook, which runs on Google’s Android hot cake operating system.Also mentioned, it would offer subscriptions to more than 20 newspapers major U.S. daily.
Nook definitely comes with great features which amazon tribal e-reader was missing.
1.LCD screen 3.5 inch,color touch screen,easy-to-read and filters glare or back light.
2.Built-in dictionary ,adjustable text size,Dual-screen and comfort in reading hours together.
3.Built-in 2GB to store 1,500 books and magazines.
4.External memory card can save up to 17,500 books.
5.virtual bookmark to bring the last read page.
6.Read in multiple devices – iPhone, PC or MAC.
7.PDF support,EPUB and eReader Formats and image files(JPEG,GIF,PNG,BMP).
8.Audio enabled,MP3 support and built-in mono speaker.

Integration aspect with Barnes & Noble’s retail stores,making your presence inside the store with the device gives special discount and option of reading the entire e-books for free.
“On hand library”,Using free eReader software, you can connect to your iPhone, iPod touch or Blackberry,PC or laptop.
“Only your friends steal your books” — Not necessary they can from e-reader
LendMe™ technology works on single license,by which you will be able to loan the books to your friends(Only one person can read at a time,like sharing physical book) through any WiFi enabled device.
Rechargeable battery advantage to charge via USB or power adapter.Barnes & Noble also admits the Kindle has a better battery.
Nook also joins the paper-free green society,with price a of $260(Kindle 2 same price) and wide availability of physical store Nook is fully equipped to challenge the e-reader’s market.




